Unfortunately, every day we see bad examples of PR agencies and businesses not knowing how to communicate with journalists and what media relations should look like for their business or clients. Common mistakes include:
- Spamming journalists with irrelevant emails and media releases that are more like advertisements than news.
- Not tailoring pitches and story concepts to suit a publication and its readers.
- Treating the media as suppliers or employees who can do you favours.
- Not responding to media inquiries in a timely manner or not having basic information that a journalist will need to know.
That is why you need Fore-Front Solutions — To help clear some of these misconceptions and to help you with best-practice in media relations.