THE PERFECT BLEND OF
SERVICES OFFERINGS
Whether your business is a start-up requiring hands-on marketing talent, or an established company not delivering on your brand’s promise, we have the marketing solution for you.
We create and nurture PR campaigns that are deliberately shareable and generate ideas that get people talking, whether on social media or in a boardroom. We pride ourselves on having our fingers on the pulse of the PR industry and as those who work in the field will know, it’s a forever evolving beast!
We love to help brands meaningfully engage with their audience online. In order to do this, we combine traditional PR with content creation and social media – producing integrated digital campaigns that generate meaningful dialogue with the target audience.
Embracing the value of social influence, we devise digital and social media game-changers that engage audiences and drive behavioural change.
Fore-Front Solutions has worked with a range of CEOs and key corporate business leaders to build reputation and cultivate trust through a number of strategies: speaking opportunities, influencer engagement and targeted relationship development.
We also offer tailored media training programmes that cater to the needs of each individual – increasing confidence and ensuring that messages delivered to the media remain on brand.
We work with our clients to develop their relationships with media. We continually invest in developing our contacts, understanding particular media outlets and individual journalists. We know what they want, how they want it and when they want it, whether this is a simple media release, an embedded video to support a story, or expert comment or analysis on a particular subject.
We track issues, monitor for trends and rapidly spot relevant opportunities to pitch to journalists. This proactive approach means our clients benefit and our own reputation builds with the media – they know they will get quality and targeted stories from Fore-Front Solutions.
Devising outcome-focused strategies across numerous industries, we implement expertise in reputation management, crisis and issues management and CSR and sustainability.
We have a particular expertise in issues and crisis management, providing the right level of senior counsel to successfully manage a situation. How do we go about this? We believe that planning for issues is as important as managing the issue itself. Scenario planning, assessing risks, agreeing responses, contact points and communication channels to activate, when a scenario happens, is all part of our strategic issues management approach.
Today, in both the public and private sectors, accountability and, therefore, measurability are key principles of management. Increasingly, measurement and evaluation need to be more than anecdotal and informal.
We strive to utilise objective, rigorous methods to deliver credible proof of results and Return on Investment (ROI) to management, shareholders and other key stakeholders.
We take pride in working closely with our clients to create communication and engagement strategies that ensure employees are not only committed to the goals and values of their organisation, but motivated to contribute towards its overall success.
We work in partnership with our clients to understand their stakeholders and help shape a communications program to reach them. Effective stakeholder relations management is about communicating and influencing attitudes, decisions and behaviour. It is also about listening to other opinions and points of view, so that we can better understand particular stakeholders, perhaps find common ground and positions, and/or simply open a new dialogue.
Often the objective of a PR campaign is to change behaviour. Whether through media, online or via face-to-face activities, we have a track record of delivering positive and measurable behaviour change for government campaigns, brands and charities. Whether it is to drive people to switch brand, improve health or become a volunteer we can create the right strategy for you.
Unfortunately, every day we see bad examples of PR agencies and businesses not knowing how to communicate with journalists and what media relations should look like for their business or clients. Common mistakes include:
- Spamming journalists with irrelevant emails and media releases that are more like advertisements than news.
- Not tailoring pitches and story concepts to suit a publication and its readers.
- Treating the media as suppliers or employees who can do you favours.
- Not responding to media inquiries in a timely manner or not having basic information that a journalist will need to know.
That is why you need Fore-Front Solutions — To help clear some of these misconceptions and to help you with best-practice in media relations.
Breaking new ground with highly creative and integrated ideas, we develop launch concepts and implement high-impact media relations to build, maintain and grow brands. Establishing credibility in your sector, we communicate the value that your service or product brings to businesses, community and the wider industry.
Creating strategic campaigns and raising public awareness, we deliver quantifiable results across stakeholder engagement programmes, recruitment drives, and reputation management.
We understand how quickly trends change, and the importance of capturing and maintaining the attention of your audience in this fast moving world. Leveraging the power of activations, we create experiences that allow brands to demonstrate not what – but who – they are.
Industry and government is becoming increasingly aware of the business case for CSR and sustainability and how it is acting as a key lever for improving business practices, winning business, reputation management, (including defending and enhancing the brand), engaging existing or new stakeholders, and brand differentiation.
All of this means more and more brands want to get better at what they are doing and how they are doing it – and of course this means getting better at how they communicate it. Organisations want people to feel good about their brand, campaign or initiative. They want people to feel good about working for them and with them, feel good about buying from them, and feel good about investing in them.
