Industry and government is becoming increasingly aware of the business case for CSR and sustainability and how it is acting as a key lever for improving business practices, winning business, reputation management, (including defending and enhancing the brand), engaging existing or new stakeholders, and brand differentiation.
All of this means more and more brands want to get better at what they are doing and how they are doing it – and of course this means getting better at how they communicate it. Organisations want people to feel good about their brand, campaign or initiative. They want people to feel good about working for them and with them, feel good about buying from them, and feel good about investing in them.